Comparing external photographs

Below show to photographs taken from my external photoshoot. The one on the left is an example of an image I will not use. The reason for this is that the angle of the shot is incorrect, as well as the expressions of the models. There are a couple of shots where my models are not in character/not looking into the camera. The image on the right is the one I have chosen to use as evidence of guerilla marketing within my campaign. I have chosen this image due to the angle of the shot, postitioning of the models and their facial expressions. This shot is exactly what I was hoping for.