This is my finished bus stop poster. I think that this will be successful and popular throughout my target audience because although it is very plain, it can be compared with many similarities to conventional and recent campaigns and posters created by the NHS. I think that this product will catch the attention of my target audience because the imagery is very strong and basic. I think that this is important because my audience needs to be able to see the large image of the product at a distance or even driving past. If the image was not as basic and simple this would not be achieved, and possibly not as successful.
My focus group said that they really liked the blue band at the bottom of the page, using the NHS blue, as it brings the colours together and highlights the two main services. My client was the one to suggest moving the text 'Don't put on a brave face. Talk to the School Nurse Team.' underneath the bottom of the title and as one line as it gets straight to the point and immediately advertises the service. He also said that it shows that I am not scared to leave areas blank in the poster, and by doing this it makes my target audience straight away focus on the main elements of the product.