Final product-freebee 2

Final product-freebee 1

 This product is one of the freebees I have created to go along with my magazine. This product is to provide my target audience with a key piece of information.

Final double page spread-guerilla stunt

This is my final double page spread. This product is to inform and make my target audience more aware of the health aspect. I think this product meets my audience's and client's wants and needs, and again overall I am pleased with this product.

Final double page spread-real life story

This is my final product. I think that this would be a popular and effective product because it can easily be compared to a conventional and existing magazine. In this product I carried out quite a lot of Photoshop work in order to fit the text in. I used the clone tool to cover over half the page with the bricks and then copied and pasted the rest in order for them to look realistic. I used Indesign for creating this product and overall I am very happy with the outcome. I think it meets my client's and target audience's brief and needs.

This is my finished version of my magazine front cover. I worked on the improvements given to me by my target audience through conducting a focus group and my client (Ian Perrier). I am pleased with the final product and hope that it is as popular with the whole of my target audience as it was with my focus group.
I have used the idea of the more magazine for my own magazine, and I think that the layout has worked quite well, and presents my magazine in a way that my target audience will understand and will find impressive and appelaing.
I haev used a number of layers on this product in order to create the effect of 3D and prevent it from looking very flat. I think that this is more attractive because it gives the product depth and makes it look different and interesting.
Overall I am pleased with the the outcome and result of this product. I think that it meets my client's and audience's needs and will be successful if published.

This is my finished bus stop poster. I think that this will be successful and popular throughout my target audience because although it is very plain, it can be compared with many similarities to conventional and recent campaigns and posters created by the NHS. I think that this product will catch the attention of my target audience because the imagery is very strong and basic. I think that this is important because my audience needs to be able to see the large image of the product at a distance or even driving past. If the image was not as basic and simple this would not be achieved, and possibly not as successful.
My focus group said that they really liked the blue band at the bottom of the page, using the NHS blue, as it brings the colours together and highlights the two main services. My client was the one to suggest moving the text 'Don't put on a brave face. Talk to the School Nurse Team.' underneath the bottom of the title and as one line as it gets straight to the point and immediately advertises the service. He also said that it shows that I am not scared to leave areas blank in the poster, and by doing this it makes my target audience straight away focus on the main elements of the product.

This image shows my bus stop poster before any corrections were made. Here I have desaturated the colours of the poster, bringing out the red, black and blue in order for them to highlight the NHS and School Nurse Team logo along with the title. I think that this still looks too bright and therefore may not attract my target audience as it might be deemed too childish.
The improvements I will be making to this product will include changing the text at the bottom of the page because I think it needs to be shorter and clearer, to make the point I am trying to get across more obvious. I will also desaturate the colours again and rearrange the text, making the title slightly bigger and possibly movign the links to the bottom of the page next to their logos.

 This image (left) shows a screen dump of the first few stages of my magazine front cover. At this stage I had added the image, the blue column and an additional white shape on top of the column to build up the layers.

 The image (right) shows a screen dump of my work a few stages on from the one above. At this stage I had cut around the arm of the model and placed it on top of the white shape in order to create a 3D effect and build on the layers. I had also included the title 'health weekly', creating it as two different layers in order to use the two different colours and merging it into a smart object. I included the logo I had made for the school nurse team, along witht eh NHS logo, placing them both in the bottom right hand corner. I added the images down the left hand side of the page, using a stroke to make them stand out. I also added the webiste under the title in order for the audience to contact the services in an indirect way.

Deadline

I handed in the following products on the 11th March, some of which are not completely finished, however this shows I am up to date and on track to meeting the date of my focus group which 18th March. On this day I will have finished all of my products and I will print them out in colour and present them to my target audience via a focus group. This will hopefully help me to make any positive changes as the aim of the focus group is to receive honest feedback which will improve my products and keep them 100% suited to my target audience.

Production Management and Monitoring Production

Weekly blog

Comparing external photographs

Below show to photographs taken from my external photoshoot. The one on the left is an example of an image I will not use. The reason for this is that the angle of the shot is incorrect, as well as the expressions of the models. There are a couple of shots where my models are not in character/not looking into the camera. The image on the right is the one I have chosen to use as evidence of guerilla marketing within my campaign. I have chosen this image due to the angle of the shot, postitioning of the models and their facial expressions. This shot is exactly what I was hoping for.

Photo shoot plan-External

Photo shoot plan-Internal

This document is a pre-planning document which is completed in order to state the date and time of the photo shoot, the material to be shot, the personnel I will require, the props I will need, the hair and make-up of my models, the lighting and backdrop requirements.

Weekly blog

Outdoor risk assessment

This document has been completed to ensure that I am aware of the few risks that may occur during my outdoor photo shoot. This is very useful because now I know what elements I have to control and what potential hazards I will have to look out for during my shoot. 

Call Sheets

This document is a document which is given to my models. The purpose of this is for my personnel to be aware of the locations of both the internal and external shoots as well as the date, time and transport available to/from the shoot.

Recce for internal shoot

Recce for external shoot

 This document is a pre-filming visit to the location where I am conducting my photo shoot. The purpose of this is to decide the suitability of my chosen area based on my idea, my target audience needs and my client's brief. As you can see I have included images of the location of my external shoot, along with a diagram of the sunset and sunrise direction. The reason behind this was to understand where to position my models in order to gain the best possible outcome. I think this document was successful and helpful to me as I now ahve more of an idea of how the sun will affect my shoot, as I am relying on natural light. As well as this I am now considering adding materials such as picnic blankets for the health and saftey of my models.

Release Forms

This document was given to my models in order for them to understand the legal terms and conditions of the project. As my models are both under the age of 18 a parent/guardians constent was needed in order for them to participate.It is also a remainder for my models as a release form for each of the two dates for the photo shoot was given. It means they will thoroughly understand the cause, and their contribution in the project. The last image shows the original terms and conditions page of the release form which was attatched to each document given to both models.

Schedule

The document above is my schedule for the pre-production, production and post-production of my project. In order to meet my final deadline I should meet each deadline I have set for myself weekly. Each week I will create a video blog discussing whether or not I have been successful with this. I will be truthful and honest, as if I have not completed my work I am at my own disadvantage and will have to play catch-up on my own personalised schedule plan. Creating this document has been helpful as it has made my deadlines more visual and given me an idea of the time limit I have to complete each piece of work.